It acts. It doesn't just report.
It excludes, pauses and adds search terms in every ad group on its own. No rules to maintain, no CSVs to export.
Take control of the search terms Google's AI buys for you.
Savvywords is the AI engine that reads every search term behind your Google Ads, cuts the spend that doesn't sell and scales the intent that does. Across Search, Shopping, Performance Max and AI Max.
No charge for 3 months. Then 5% of the value we create.
You choose a keyword.
For years, controlling Google Ads meant picking the right words.
Google's AI turns it into thousands of searches.
Broad match, AI Max and Performance Max expand your reach based on the intent they infer.
Some sell. Others just burn budget.
And almost nobody checks which is which.
Savvywords sorts them. One by one, at scale.
It excludes what doesn't build your business and scales what does, in every ad group.
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Why Savvywords
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Google's AI optimizes for Google. Savvywords optimizes for your business.
Automation gives Google more reach. Rule-based PPC tools give your team more dashboards. Savvywords is the independent layer that decides and acts on every search term, on its own, against your business goals.
It grows your account, not just trims it.
When a term is a Winner, Savvywords builds a cloud of 150 linked terms and adds it to the ad group.
It only wins when you win.
No licence fee. 5% of the conversion value it adds and the spend it saves, itemised every month.
| Criterion | Google's AI (AI Max, PMax) | PPC rule tools | Savvywords |
|---|---|---|---|
| Works for | Google's reach and auction | Your team, who has to run it | Your margin and your growth |
| Control per search term | Limited, and shrinking as automation grows | Manual, if someone reviews it | Every term, in every ad group |
| Who takes action | Google, by its own criteria | Your team, through rules | Savvywords, autonomously |
| Account growth | Broader reach overall | Suggestions to review | 150 linked terms per Winner |
| How you pay | Your ad spend | Monthly licence | 5% of the value created |
Google Search no longer starts with the keyword.
Google is moving its ads to an AI-run model: more searches triggered by intent, more automation and more places to show up. It's a huge opportunity. It's also a new layer of spend no team can review by hand.
- Search
- Shopping
- Performance Max
- AI Max
- AI Overviews
- AI Mode
AI Max for Search
Expands keywords with broad match, asset-based targeting and keywordless technology.
Dynamic Search Ads move to AI Max
Gradual automatic upgrades, with DSA being retired from February 2027.
Ads in AI Overviews and AI Mode
Triggered by user intent and the content of the AI answer, not just the query.
Sources: Google Ads Help, blog.google, ads in AI Overviews.
The advertising ecosystem is being redrawn by AI.
Decisions are moving to AI agents.
Buying and selling are increasingly negotiated between automated systems. Your account needs an agent of its own, playing on your side.
Ads now live inside AI answers.
AI Overviews and AI Mode monetize the answer itself. The search terms behind them are new, long and conversational.
Every intermediary must prove its value.
That's why Savvywords charges a share of the value it creates, not a licence.
More reach. More intent. More terms nobody checks.
From search-term chaos to profitable intent.
Savvywords is an AI engine that never stops learning. It studies every search term, in 130+ languages and dialects, to improve your account every day.
0languages and dialects
0search terms per second
0match-type variables
Step 1 of 5
Capture every real search term.
Reads every search that triggers your ads, in 130+ languages and dialects, in real time.
Step 2 of 5
Classify intent.
Groups terms by what people actually want, using machine learning and our Large Action Model.
Step 3 of 5
Apply your business rules.
Analyses over a million search terms per second and checks each one against your goals: CPA, ROAS, margin, country or category.
Step 4 of 5
Act on every term.
Excludes non-converting terms as exact match and promotes to exact match the ones converting below your average cost.
Step 5 of 5
Learn and evolve.
Every decision retrains the engine. Your account keeps improving while Google keeps changing.
In your account
This sphere is your ad account.
Every dot is a search term your ad groups can trigger.
In your account
Exclude, pause, add. Non-stop.
On its own, Savvywords excludes loss-making terms, pauses those at risk of becoming so and adds efficient ones to each ad group.
In your account
One Winner multiplies your account.
When a term is a Winner, Savvywords builds a cloud of 150 linked terms and adds it to the ad group, enriching your account automatically.
Everything you need to govern AI-driven search.
Search term intelligence
The keyword is what you set. The search term is what people type. That gap is where profit is won or lost.
Waste suppression
It's not about spending less. It's about no longer funding searches that don't build your business.
Winner expansion
Every profitable term is a signal of real intent. Savvywords turns it into exact match, clusters and signals.
AI Max and PMax governance
Don't fight Google's AI. Govern its decisions with clear limits.
Business layer
CAC, margin, LTV, contribution margin and country next to every term. Optimize for profitable intent, not clicks.
Every term gets a decision.
Which searches get excluded, which get scaled, and why.
Search termsExample account: online jewellery in Spain, France and ItalyIllustrative data
0to scale0to exclude0under review
Search termCampaignClicksConv.Cost/conv.Decision
Built for digital brands that are already scaling.
Your problem isn't launching campaigns. It's protecting profit while you scale spend.
- Cut CAC without slowing growth.
- Protect spend in every international market.
- Separate brand, generic and discovery searches.
- Spot profitable intent by country, product, category and season.
- Tie every term to margin, average order value and repeat purchase.
Search terms entering your accountLive
Rather have us run it for you?
NeoTao Search Intelligence, powered by Savvywords: strategy, execution and executive reporting for DTC brands that need search to show up in their P&L.
One platform. Any market. Any language.
Savvywords analyses search terms in 130+ languages and dialects in real time. It understands intent in each one, slang and seasonality included, and applies your business rules market by market.
EuropeAmericasAsia-Pacific
Built on neOS, the Business Operating System for Digital Native Brands.
Six ways to take back control.
Wasted spend audit
Find the budget going to searches that never convert.
AI Max governance
Control how far Google's semantic expansion goes.
PMax and Shopping intelligence
Understand the real intent behind automated campaigns.
International expansion
Find the profitable terms in every country and language.
Brand vs. generic protection
Stop your own campaigns competing for the same search.
High-intent mining
Scale the terms that convert better than your account average.
How much of your spend goes to terms that don't sell?
This estimate uses your own assumption. The free trial measures the real figure with your account data.
Annual spend at risk
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Savvywords pinpoints exactly which terms make up that figure and decides what to do with each one.
Find out in your free trialThree months free. Then you only pay for results.
Connect your Google Ads in minutes. Savvywords starts acting on your search terms from day one, with no charge until month four.
10,000 terms analysed a day25 actions a dayNo charge for 3 monthsThen 5% of the value created
Start my free trial
Two ways to start.
3 months free
Savvywords SaaS
For in-house teams and agenciesRun Savvywords yourself: automatic exclusions, pauses and new terms, with a transparent summary of your account. After the trial, 5% of the value it creates.
Start free trialManaged by NeoTao
For mature DTC brandsStrategy, execution and executive reporting, tying terms to CAC, margin and contribution margin.
Talk to NeoTao
Savvywords SaaS: free trial
Try it free for 3 months.
Connect your Google Ads account and watch Savvywords take control of your search terms before you pay anything.
- Up to 10,000 search terms analysed a dayIntent classification across all your ad groups.
- Up to 25 actions a dayExclusions, pauses and new terms combined.
- Transparent monthly summaryYour account status and how it evolves, term by term.
- Your own recommendations channelInsights delivered to the email you choose.
When the trial ends
5 %of the value Savvywords creates in your ad account.
You pay on measurable results, billed monthly in arrears.
Value addedConversion value generated by the terms added.
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Spend savedSpend avoided through paused and excluded terms.
Monthly summarySample data
Search terms analysed1,240,000
Terms added412
Terms paused96
Terms excluded2,318
Conversion value added€18,400
Spend saved€6,200
Savvywords fee (5% of €24,600)€1,230
This summary is always available, showing your account status and how it evolves term by term.
Frequently asked questions
What is Savvywords?
Savvywords is an AI engine for Google Ads. It analyses the real search terms that trigger your ads and, on its own, excludes those that waste budget, pauses those at risk and adds the ones that convert, across Search, Shopping, Performance Max and AI Max.
How is it different from Google's AI Max or Performance Max?
Google's automation expands your reach inside Google's own system. Savvywords is an independent layer that works for your business goals: it decides and acts on every search term in every ad group, and grows your account with 150 linked terms for every Winner it finds.
What is a Winner search term?
A search term whose cost per conversion is under half your account average and whose time to convert is under half your account average. For every Winner, Savvywords creates a cloud of 150 linked terms and adds it to the ad group.
How much does Savvywords cost?
The first 3 months are free. After that, Savvywords charges 5% of the conversion value added by the terms it inserts plus the spend saved by the terms it pauses or excludes. It's billed monthly in arrears, with a full summary every month.
What does the free trial include?
Analysis of up to 10,000 search terms a day, up to 25 actions a day combining exclusions, pauses and new terms, a transparent monthly summary and your own recommendations channel.
Which languages and markets does it support?
Savvywords analyses search terms in more than 130 languages and dialects and applies your business rules market by market.
Who is behind Savvywords?
Savvywords is built by NeoTao, a technology partner for digital native brands, on neOS, its Business Operating System for Digital Native Brands.
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